Bloomingdale’s

I formulated seasonal campaigns, creating copy for several touch points including print advertisement, mailings, coupons, and store signage.
Accomplishments include:

• Catalog: I wrote and proofread product specs, headings, table of contents, and branding pages for our biannual fashion catalog. My work on the Wander Woman editorial won a department award.

• Holiday Ad Campaign: I developed a concept inspired by new features from Apple’s iOS, playing with the culture around SMS language, a.k.a. *emojis*   🐸 

• Special Projects: For the announcement of a new loyalty program, I pitched names, wrote a branding guide and mission statement, and clarified program benefits on the official invite. I also created the mission statement for an internal committee for female success and mentorship in the workplace.

FLIP, a real estate app that facilitates the legal exchange of leases and contracts, needed an editorial strategy. I pitched and crafted branded articles, proposing a series of customer interviews which showcased FLIP's problem-solving across diverse situations.

Branded Pieces:

• How to Stage Your Apartment Before Renting It Out

• How to Move In Together For the First time Without Breaking Up

TENDIGI

As the head of TENDIGI's Strategy Department, I composed all social media assets, A/B tested newsletters, established an editorial calendar, and conducted analytics. In my first month, website visits surged by 400% and our director reported more business inquiries. Below are blog posts which I developed with the help of internal and guest constributors:

Kamaal Kadri Bespoke

I collaborated closely with Kamaal, a Manhattan-based luxury tailor, to revamp his website. In addition to writing all copy, I teamed up with a UI/UX designer to optimize web-flow and crafted alluring scripts for voicemail campaigns.

I engaged with the Waterfront Barge Museum, a Brooklyn nonprofit listed on the National Register of Historic Places. Responding to structural damage from Hurricane Sandy, I offered to spearhead a fundraiser – 'The Grand Neptune Ball,' a big band soirée. As the chief producer, I meticulously crafted and managed the event's online presence, producing a  website, writing compelling web copy and a press release, and orchestrating a strategic marketing campaign across social media, Eventbrite, and local listservs.

At Berlin Cameron, my internship initially centered around marketing and strategy research. However, when the company was given the opportunity to pitch to Vimeo as a potential client, the Head of Strategy entrusted me to create a video for our proposal, which I conceptualized, wrote, shot, and edited.

Click on the image below to view the video: